I put together this short video to talk about one aspect of ROI that I think is important. Usually when folks talk about ROI in marketing, they are looking for answers about what they got for the money they spent. It’s a viable way of controlling marketing costs and following success. Unfortunately, the conventional view [...]
Well, OK…solved kind of. If you don’t know about marketing ROI then you probably have never worked in marketing or have never hired an agency or have never tried to pitch a marketing concept to a company that doesn’t do any marketing. You may have hear it phrased: “How do we know if it’s working?” [...]
Seth Godin speaks about marketing in a down economy and the length of blog posts. Which should be short. Like this one. Seriously, he’s onto something. The landscape of marketing is changing, but it’s doing so in the middle of a really bad economy. What to do? Feel your [...]
Google offers some great tools to help marketers see where they stand in the online world. This goes beyond SEO (Search Engine Optimization) into the realm of just seeing what the competition is doing and who is linking to your site.
All of these tools can be used by going to Google and entering in the [...]
