We just launched a new website for Ingenuityfest in Cleveland. It’s all built on a wordpress platform with a million ways to customize it, insert information, and create new stuff on the fly. We’re going to be handling blog postings, video interviews, as well as, artist, technology, and business leader profiles. We’re big [...]
We recently completed a video for Enercon to help with the launch of their Super Seal Touch, an induction sealing system they launched at Pack Expo. The video uses still images along with a phone interview with Brian Schuelke, Director of Sales.
Videocasts are a great way to launch a product. They are fast and inexpensive [...]
I put together this short video to talk about one aspect of ROI that I think is important. Usually when folks talk about ROI in marketing, they are looking for answers about what they got for the money they spent. It’s a viable way of controlling marketing costs and following success. Unfortunately, the conventional view [...]
We just completed a podcast for Silgan Containers. It’s really a perfect example of what can be accomplished with a simple interview, still images, and some of the company’s stock video.
A few weeks ago, I posted a demonstration video to show how pictures and audio could come together to create an economic but high impact presentation. Now, we have a real life demonstration from the Ingenuity Festival. In it you can hear me interview James Levin, the festival director. But the images really add something [...]
Adding visual elements to an audio recording is a way to keep the simplicity of audio but still have a visually compelling presentation. We created this short demo to show how it can be effective. Enjoy!
The New York Times had a terrific post that illustrates perfectly how media is changing. It’s a story on how different presidential administrations have reacted to economic crisises. There is a compelling timeline and some text, but most of the information is convey through audio recordings with economists. This is a way of communicating not [...]
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This was a podcast on ABI’s new program to promote green initiatives (link).
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