A few weeks ago, I posted a demonstration video to show how pictures and audio could come together to create an economic but high impact presentation. Now, we have a real life demonstration from the Ingenuity Festival. In it you can hear me interview James Levin, the festival director. But the images really add something [...]
Adding visual elements to an audio recording is a way to keep the simplicity of audio but still have a visually compelling presentation. We created this short demo to show how it can be effective. Enjoy!
On HarvardBusiness.org, John Quelch outlines some strategies for growing during a recession. What’s interesting is that he’s adding some things here that people don’t generally associate with marketing. Many companies make the mistake of thinking of their core products and marketing as separate things when, in fact, product portfolio, customer relationships, and communication really are [...]
The New York Times had a terrific post that illustrates perfectly how media is changing. It’s a story on how different presidential administrations have reacted to economic crisises. There is a compelling timeline and some text, but most of the information is convey through audio recordings with economists. This is a way of communicating not [...]
Google offers some great tools to help marketers see where they stand in the online world. This goes beyond SEO (Search Engine Optimization) into the realm of just seeing what the competition is doing and who is linking to your site.
All of these tools can be used by going to Google and entering in the [...]
So the Christain Science Monitor is going online only. It’s a bold move that strikes some as ingenius and others as kind of a last ditch effort. In an interview on NPR’s Fresh Air, John Yemma explains more about the strategy. The full interview is available at the link below. It’s actually interesting that NPR [...]
Artist Chris Jordan shows us an arresting view of what Western culture looks like. His supersized images picture some almost unimaginable statistics — like the astonishing number of paper cups we use every single day.
Rives — star of the Bravo special “Ironic Iconic America” — tells a typographical fairy tale that’s short and bittersweet.
Storyteller and poet Rives is the star of the new special “Ironic Iconic America.” A regular on HBO’s Def Poetry Jam, he’s the co-host of the upcoming TED@PalmSprings conference. Offstage, Rives designs and writes pop-up books.
Why [...]
The founding mother of the blog revolution, Movable Type’s Mena Trott, talks about the early days of blogging, when she realized that giving regular people the power to share our lives online is the key to building a friendlier, more connected world.
Mena Trott and her husband Ben founded Six Apart in a spare bedroom after [...]
