Update: I still have to clean up these notes, but here’s some interesting thoughts on letter writing and mail delivery from Jane Austen’s time: http://radar.oreilly.com/2009/11/what-would-jane-austen-have-tw.html
Basically, the notion that technology has driven the information age is backward. We’ve had these methods for communicating instantly and constantly, but technology took a dip two decades ago as communication became [...]
We just launched a new website for Ingenuityfest in Cleveland. It’s all built on a wordpress platform with a million ways to customize it, insert information, and create new stuff on the fly. We’re going to be handling blog postings, video interviews, as well as, artist, technology, and business leader profiles. We’re big [...]
Sun MicroSystems, The Institute for the Future and BoingBoing teamed up to create The Digital Open, an online expo for teens 17 and younger. This play list features some of the winners. What is really great here is that most of these ideas bring together technology with the real world. Most of the time “tech” [...]
We recently completed a video for Enercon to help with the launch of their Super Seal Touch, an induction sealing system they launched at Pack Expo. The video uses still images along with a phone interview with Brian Schuelke, Director of Sales.
Videocasts are a great way to launch a product. They are fast and inexpensive [...]
I put together this short video to talk about one aspect of ROI that I think is important. Usually when folks talk about ROI in marketing, they are looking for answers about what they got for the money they spent. It’s a viable way of controlling marketing costs and following success. Unfortunately, the conventional view [...]
Well, OK…solved kind of. If you don’t know about marketing ROI then you probably have never worked in marketing or have never hired an agency or have never tried to pitch a marketing concept to a company that doesn’t do any marketing. You may have hear it phrased: “How do we know if it’s working?” [...]
We just completed a podcast for Silgan Containers. It’s really a perfect example of what can be accomplished with a simple interview, still images, and some of the company’s stock video.
Seth Godin speaks about marketing in a down economy and the length of blog posts. Which should be short. Like this one. Seriously, he’s onto something. The landscape of marketing is changing, but it’s doing so in the middle of a really bad economy. What to do? Feel your [...]
This is a pretty terrific ad for Sprint. It’s a comment on modern life and technology. Despite that ad using massive numbers and statistics, I think it really points out how technology has brought together personal and business life. People communicate and share about things that are highly personal (diapers and dinner) but do these [...]
In this presentation, Michael Tamblyn, the CEO of BookNet Canada, presenting six technology initiatives that could radically alter the course of publishing for the better. I found the presentation interesting for publishing but also touches on some of the same ideas I’ve had about marketing and public relations. This industry has been very slow to [...]
