We recently completed a video for Enercon to help with the launch of their Super Seal Touch, an induction sealing system they launched at Pack Expo.  The video uses still images along with a phone interview with Brian Schuelke, Director of Sales.

Videocasts are a great way to launch a product.  They are fast and inexpensive to produce and can be easily shared on networks like YouTube.  This is important when considering search engines in your marketing mix.  A technology like Super Seal Touch is obviously not an impulse buy.  Buyers are likely researching purchasing decisions online.  A short, concise video explaining the technology and its benefits can help influence those decisions.  A video also grabs attention in Google searches (go ahead and try it!).

The key for this to work is for the interviewer to have some knowledge of the industry and also a sense of  the benefits for end users.  Crafting a message is important in any medium.   We were able to interview Ryan for about 20 minutes and produce the video in less than 2 days.

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