This is a pretty terrific ad for Sprint.  It’s a comment on modern life and technology.  Despite that ad using massive numbers and statistics, I think it really points out how technology has brought together personal and business life.  People communicate and share about things that are highly personal (diapers and dinner) but do these things in work situations.  Combing work with your personal life has a long history, but it seems that Twitter, Facebook, YouTube…they’ve all brought work and personal life to the same platforms in a much bigger way.

Good?  Bad?  I’m not judging.  It’s just a fact.  Business that don’t recognize this fact are missing out on the changing way that people communicate.  And that can’t be good…

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