This was a podcast on ABI’s new program to promote green initiatives (link).  We wanted to explain what the goals of the new initiative were but also give Tim a chance to address some concerns of green washing.  The final product helped ABI articulate its new program on a website, their blog, and on third-party sites.

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One Response to “Tim Colbert: ABI’s SustainabilityDriver PR Program”

1. shamsul Says:
   March 4th, 2009 at 12:38 am

   Thanks for a great idea about marketing. Really help me alot.

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